At Wilson Lumber, our role goes beyond supplying materials. We serve as guides, helping builders evaluate options, solve challenges, and execute with confidence from start to finish. A recent custom home with Stillwater and Company in Madison, Alabama is a great example of our partnershipin action.
When Stillwater and Company broke ground on their latest custom build in Madison, AL, they knew the exterior needed to deliver the right balance of durability, clean lines, and elevated style. Mike Brockman of Stillwater turned to his trusted sales team at Wilson Lumber to help him and his customer evaluate all the options available today.
Our team worked alongside Stillwater to compare the variety of exterior materials, discuss installation, and review long term performance. With guidance from Ryan Clark, Senior Outside Sales at Wilson Lumber, LP SmartSide emerged as the right solution, with siding and trim products built for longevity, flexibility, and great design outcomes.
“I believe in LP SmartSide and used it on a personal project of my own — that’s what I tell my customers. If your sales rep believes in it and uses it, why not you?”
— Ryan Clark, Senior Outside Sales, Wilson Lumber
Stillwater ultimately chose LP SmartSide Lap Siding in a Primed Cedar Texture, paired with Primed Cedar Texture 5/4” x16’ trim in various sizes. This combination created a clean, visually appealing exterior while maintaining structural strength.
With LP’s 5/50 warranty, Wilson Lumber was able to offer added assurance, not just in the product itself, but in the recommendation behind it. Our role was to ensure Stillwater fully understood the benefits, installation process, and long-term value before making the call. Due to our partnership with LP we were able to loop in our rep, Brett Pearce to provide added insight and assurance.
Key reasons SmartSide stood out:
LP prides itself on their SmartSide product. They use 100% sustainably sourced wood fiber to create their engineered wood siding, and as an added bonus, engineered wood offers protection against the elements, hail, moisture, termites, and decay.
Stillwater Homes owner Mike Brockman summed it up perfectly:
“We wanted a durable, clean-lined exterior product that delivers a higher-end look than traditional siding, and LP SmartSide gave us the flexibility and performance we needed for this project.”
To maximize efficiency, Stillwater pre-painted all siding and trim prior to installation. They stacked boards on custom racks they built to allow the boards to fully cure. This approach eliminated the need for a full exterior paint job after installation, reducing cost and limiting post-installation touch-ups to caulking and minor detail work.
That kind of planning is where strong partnerships matter, and it's how Wilson Lumber helps builders think a few steps ahead.
At Wilson Lumber, we pride ourselves on staying closely involved with our customer’s projects, from start to finish.
“WLC has been great to coordinate with, and LP’s support team has been solid and responsive throughout the process. It’s been a smooth partnership all around.”
– Mike Brockman, Stillwater Builders
Behind the scenes, our team worked together with LP’s support staff to ensure product availability, technical clarity, and responsive service. The dedication from our team, to be an active participant in the project, provides peace of mind to the customer at every phase.
While LP SmartSide delivered the performance and appearance Stillwater was looking for, the added value came from having a trusted partner to guide the decision-making process.
At Wilson Lumber, we help builders:
The right product, the right partners, and a homeowner who gets lasting quality without compromise.
That’s always the goal.
Projects like this highlight what can happen when strong products, skilled builders, and responsive supplier support all work in harmony. Whether you’re evaluating siding options, planning a custom home, or looking for a partner who can help you think through the details, our team is here to help.